Virgin Limited Edition

Sir Richard Branson's Private Game Reserve is set in the heart of the Sabi Sand reserve on the border of the Kruger National Park in South Africa.

UI screenshot of Virgin app for iPad

Bespoke iPad Concierge

Virgin Limited Edition is Sir Richard Branson's 
collection of stunning retreats. The collection features a private island, mountain retreat, game reserve, catamaran, lodge, submarine, restaurant, and a private members club.

We approached Virgin Limited Edition with a 
concept for highly bespoke and personalised iPad concierge service.

The team at VLE were excited by our initial proposal and chose Richard Branson’s private game reserve in Ulusaba, South Africa for the initial app offering.

The Virgin Limited Edition Ulusaba app acts as a 
personal concierge service for guests staying at 
Richard Branson's private game reserve. It 
demonstrates the brand's personality and highlights how Virgin Limited Edition goes that 'extra mile' to ensure great customer service, whilst at the same time differentiating the brand from the competition.


Upon arriving at your luxury accommodation, you will find an iPad with personalised welcome message. 

Prior to your visit you may have arranged a spa session, or an early morning trek – all of which will be visible within your personalised itinerary within the app.

Should the staff need to let you know that a lion pride have been seen nearby, they can do so by sending you a message right within the app - alerting you when you wake up.

UI screenshot of postcard feature in Virgin app for iPad


The app is full of information about the local area, history, landscape and culture. You can send feedback whilst on your stay, even send a postcard to friends back home.

UI screenshot of Ulusaba wildlife feature Virgin app for iPad


The local wildlife is the number one reason to stay at Ulusaba. The app allows you to view detailed information on all the animals you will hopefully see whilst out on the game drives.

UI screenshot of Kids games feature of Virgin app for iPad


Keep the kids entertained with the Cub’s Club area of the app. This section is a dedicated kids zone with fun interactive games and painting.

UI screenshot of charity section of Virgin app for iPad


Working on a non-profit basis, Pride 'n Purpose is Ulusaba's charitable arm committed to helping disadvantaged communities living nearby.